Viewability vs. Attention: Understanding the Critical Difference in Digital Media
Executive Summary In digital media, viewability and attention are often confused, but they measure fundamentally different things. Viewability captures the technical opportunity to see an ad
5 biggest Myths About Attention Economy
How AI is being used to provide personalized shopping experiences and improve customer satisfaction
How Does iSlaymetrics Define Attention Quality?
Executive Summary Attention Quality is at the heart of iSlaymetrics’ methodology. It goes beyond counting impressions or clicks to measure whether audiences actually concentrated on con
Why CTR and UU Are No Longer Enough in the Age of AI and Content Overload?
Key Takeaways For years, click-through rate (CTR) and unique users (UU) were standard KPIs in digital marketing. They helped quantify delivery and user activity, but they fail to capture wha
From Impressions to Attention: The Evolution of Marketing Metrics
Key Takeaways For decades, marketing measurement relied on impressions—a simple count of how many times an ad was delivered. As digital grew, we added metrics like click-through rates (
