What is the Attention Economy and Why is it Changing Marketing Communication?
Key Takeaways The Attention Economy treats human attention as a scarce, measurable resource and a real currency in the media market. Instead of counting impressions or reach alone, brands
Unlocking Attention: How Neuropsychology Defines User Engagement in Digital Media.
Yes, AI solutions are becoming increasingly accessible to businesses .
Why Attention Metrics Are the New Standard for Digital Media Effectiveness?
A discussion on the ethical considerations and data privacy issues surrounding AI applications
Scrolling, Dopamine, and Decision-Making: The Cognitive Mechanisms of Digital User Behavior
Yes, AI solutions are becoming increasingly accessible to businesses .
Beyond the Thumb: Why Scrolling Is First an Eye Movement, Not Just a Hand Gesture.
How AI is being used to provide personalized shopping experiences and improve customer satisfaction
