Failure to integrate or align with privacy and audit requirements can block campaign activation, lead to wasted ad spend, and cause fragmentation across reporting or trading environments. Incomplete integration also risks missing lucrative deals and advanced inventory packaging opportunities.
Seamless integration across Martech and Adtech enables rapid onboarding, effortless ecosystem compatibility, and granular control over privacy and consent. Clients unlock new revenue by plugging attention metrics straight into BI, CMS, CDPs, and more – ready for high-impact activation and real-time inventory packaging.
Privacy, consent, and identity management follow current regulations (such as GDPR and CCPA) with ready-to-deploy documentation and schemas.
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