Executive Summary Attention Quality is at the heart of iSlaymetrics’ methodology. It goes beyond counting impressions or clicks to measure whether audiences actually concentrated on content. iSlaymetrics defines attention quality through a blend of exposure, engagement depth, attentive time, and…
Why CTR and UU Are No Longer Enough in the Age of AI and Content Overload?
Key Takeaways For years, click-through rate (CTR) and unique users (UU) were standard KPIs in digital marketing. They helped quantify delivery and user activity, but they fail to capture what matters most today: attention. In an era of AI-driven search and…
Why Attention Metrics Are the New Standard for Digital Media Effectiveness?
A discussion on the ethical considerations and data privacy issues surrounding AI applications