Executive Summary In digital media, viewability and attention are often confused, but they measure fundamentally different things. Viewability captures the technical opportunity to see an ad or content (e.g., pixels in view for a minimum time), while attention measures actual human…
5 biggest Myths About Attention Economy
How AI is being used to provide personalized shopping experiences and improve customer satisfaction
How Does iSlaymetrics Define Attention Quality?
Executive Summary Attention Quality is at the heart of iSlaymetrics’ methodology. It goes beyond counting impressions or clicks to measure whether audiences actually concentrated on content. iSlaymetrics defines attention quality through a blend of exposure, engagement depth, attentive time, and…
Why CTR and UU Are No Longer Enough in the Age of AI and Content Overload?
Key Takeaways For years, click-through rate (CTR) and unique users (UU) were standard KPIs in digital marketing. They helped quantify delivery and user activity, but they fail to capture what matters most today: attention. In an era of AI-driven search and…
From Impressions to Attention: The Evolution of Marketing Metrics
Key Takeaways For decades, marketing measurement relied on impressions—a simple count of how many times an ad was delivered. As digital grew, we added metrics like click-through rates (CTR), unique users (UU), and later viewability. Yet none of these proved…
What is the Attention Economy and Why is it Changing Marketing Communication?
Key Takeaways The Attention Economy treats human attention as a scarce, measurable resource and a real currency in the media market. Instead of counting impressions or reach alone, brands and publishers are shifting to quality of contact: did someone truly…
Unlocking Attention: How Neuropsychology Defines User Engagement in Digital Media.
Yes, AI solutions are becoming increasingly accessible to businesses .
Why Attention Metrics Are the New Standard for Digital Media Effectiveness?
A discussion on the ethical considerations and data privacy issues surrounding AI applications
Scrolling, Dopamine, and Decision-Making: The Cognitive Mechanisms of Digital User Behavior
Yes, AI solutions are becoming increasingly accessible to businesses .
Beyond the Thumb: Why Scrolling Is First an Eye Movement, Not Just a Hand Gesture.
How AI is being used to provide personalized shopping experiences and improve customer satisfaction