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Digital body language - that standard analytics cannot capture.

Four-layer framework transforms raw interaction data into attention quality scores. From cursor micro-movements to business KPIs.

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Attention measurement at millisecond resolution Resolution

Micro-signals
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Structure, Behavior, Semantics, Business KPIs
0 Layers

TECHNOLOGY & METHODOLOGYDecoding Human Behavior at Micro-Scale

Every digital interaction leaves a trace. Not a single metric, but a pattern of micro-signals: movement, rhythm, pauses, and reactions.
Our methodology captures these signals and organizes them into a coherent analytical framework that reveals how users actually engage with content.

Millisecond-resolution capture of cursor trajectories, scroll acceleration, micro-pauses, hover latency. Normalized across devices via percentile-based scoring. Enables cross-publisher attention benchmarking.

[Behavioral intelligence lab]

featuresCore components of the behavioral measurement stack

Attention Scoring

Campaign-level attention quality measurement. Filters bot traffic, scores exposure depth + focus stability + interaction intent. Enables CPM pricing based on attention seconds, not impressions.

Content Quality

Measures content quality across 4 dimensions: depth (how far users read), time (active), focus (concentration vs distraction), audience core (Super Users ratio).

Traffic Quality

Filters non - human traffic before attention scoring. Detects bots through scroll behavior analysis, interaction timing, and movement patterns. 0.0-1.0 confidence scale. 0.7+ threshold.

Cross- Publisher Benchmarking

Compare attention metrics across different publishers, content types, and audience segments. Percentile-based normalization  -  enables fair comparison without universal thresholds. Identify best-performing inventory and content strategies.

Three Production-Ready Scoring Models

4-Layer Analytical Framework (L1 - L4)

projectsExploring groundbreaking AI projects transforming industries and driving innovation

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Projects

faqEverything you need
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Machine Learning is a subset of AI that focuses on developing algorithms and models that allow computers to learn from data and improve their performance over time. It plays a crucial role in enabling AI systems to recognize patterns, make predictions, and adapt to new information.

Machine Learning is a subset of AI that focuses on developing algorithms and models that allow computers to learn from data and improve their performance over time. It plays a crucial role in enabling AI systems to recognize patterns, make predictions, and adapt to new information.

Yes, we tailor AI solutions to meet the unique requirements of each client, ensuring maximum relevance and effectiveness.

Yes, we tailor AI solutions to meet the unique requirements of each client, ensuring maximum relevance and effectiveness.

case studyExperience the power of transformative AI solutions driving real-world innovation and efficiency.

get in touchWe are always ready to help you and answer your questions

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