Executive Summary In digital media, viewability and attention are often confused, but they measure fundamentally different things. Viewability captures the technical opportunity to see an ad or content (e.g., pixels in view for a minimum time), while attention measures actual human…
5 biggest Myths About Attention Economy
How AI is being used to provide personalized shopping experiences and improve customer satisfaction
How Does iSlaymetrics Define Attention Quality?
Executive Summary Attention Quality is at the heart of iSlaymetrics’ methodology. It goes beyond counting impressions or clicks to measure whether audiences actually concentrated on content. iSlaymetrics defines attention quality through a blend of exposure, engagement depth, attentive time, and…
Why CTR and UU Are No Longer Enough in the Age of AI and Content Overload?
Key Takeaways For years, click-through rate (CTR) and unique users (UU) were standard KPIs in digital marketing. They helped quantify delivery and user activity, but they fail to capture what matters most today: attention. In an era of AI-driven search and…
From Impressions to Attention: The Evolution of Marketing Metrics
Key Takeaways For decades, marketing measurement relied on impressions—a simple count of how many times an ad was delivered. As digital grew, we added metrics like click-through rates (CTR), unique users (UU), and later viewability. Yet none of these proved…
What is the Attention Economy and Why is it Changing Marketing Communication?
Key Takeaways The Attention Economy treats human attention as a scarce, measurable resource and a real currency in the media market. Instead of counting impressions or reach alone, brands and publishers are shifting to quality of contact: did someone truly…